If you’re a founder, an organizer, or a freelancer, we want to help you build a better brand.

Short of Utopia Design Co. is a rebellious creative studio that builds commercially successful brands without compromising on authenticity. 

We believe self-expression is not at odds with professionalism. We are creating a world where everyone can embrace their true nature and still be worthy of investment, one visual identity at a time.

here’s what we can do for you

differentiation

Stand out from your competitors by embracing your true nature.

authenticity

Elevate your visual identity while maintaining your personality.

clarity

Find your guiding light by clarifying your brand story & positioning.

but what do we actually do?

We design visual identities, including adaptable logo systems, color palettes, typography, illustrations, and more. We provide clarity on your overarching brand identity. And we help you make it all real by providing production coordination.

Take a look below at our individual services.

    • Clarity on story, services, personality, and verbal identity

    • Point of differentiation

    • Logo systems

    • Color palettes

    • Type

    • Custom typefaces

    • Illustration Assets

    • Merchandise

    • Posters

    • Applications

    • Brand illustration

    • Illustration systems

    • Posters

    • Merchandise

    • In-House Letterpress Production

    • Coordination with other production vendors

Our Process

  • Through a discovery call, we talk all about your brand to find your Guiding Light: your story, your values, and your positioning.

  • Using our Guiding Light, I create the foundation of your visual identity, which includes a logo system, typography, and color palette. This is everything you need to get a brand started.

  • With the Foundation in place, I build out the system of your visual identity. This is where the brand really begins to blossom through stationery, web designs, illustration systems, or any other brand applications you’ll need. 

  • This is where the brand becomes real. I’ll hand off the brand guidelines, along with any deliverables, and you’re all set to show off your brand to the world!

packages

We offer three tiers of service. With each package, we help you find your guiding light through a Brand Clarity session and we design the foundation of your visual identity—including a logo system, color palette, and typography. After that, you can upgrade your package to include as many brand applications as you need.

To celebrate the launch of Short of Utopia Design Co., we are offering these packages at a reduced rate. All projects booked by June 1st, 2026 will receive these rates. After June 1st, the price will increase. So get it while it’s good!

Brand applications include

  • Icon set

  • Illustrations

  • Social media templates

  • Merchandise

  • Poster designs

  • Anything else you’re dreaming of

  • Email templates

  • Web designs

  • Presentation templates

  • Event layouts

Let’s build a better brand together.

Get Started